01Promos · Commercial · Series
Independent strategy & creative studio · Bethesda, MD
Good Egg
Media.
Brands get stuck.
We get them moving.
Strategy, production, and multi-platform storytelling led by 3x Emmy winner Erin R. McCahill.
3Emmy Awards
8Promax Awards
6Telly Awards
1Peabody Award
Experience includes
BBC AmericaNational GeographicRosetta StoneThe EconomistUnder ArmourNACDHomeland Security
Selected work · 01
One idea.
Every screen.
From campaign platform to final frame, Good Egg creates connected work that travels without losing the idea.
Watch the reel01
02Show launch · Campaign · Experience
Get Up DC
Creative leadership across promos, shoots, scripts, studio and events.
03Award-winning multi-channel campaign
Be Super
Concept, product video, event video, traffic and brand awareness.
04Web · Digital · Content
Vocus
Marketing content and digital experiences designed to drive action.
05Print · Web · TV · Retail
Understand
Cross-vertical brand alignment for Rosetta Stone.
06Social · Video · Brand storytelling
Social campaigns
Connected stories built for feeds, channels and audience participation.More of the story
Video, digital, print, social, and integrated campaigns.
Capabilities · 02
Built for the
actual challenge.
A senior-led, scalable creative team assembled around the brief—so you invest in the right talent, not the overhead.
01
Strategic leadership
Senior thinking that turns audience insight, business goals, and KPIs into a clear plan.
- Fractional CMO
- Marketing strategy
- Audience research
02
Brand & campaigns
Connected brand systems and campaigns designed to work coherently across every channel.
- Brand marketing
- Omni-channel campaigns
- Campaign creative
03
Content & social
Relevant stories that earn attention and build stronger relationships with real audiences.
- Content marketing
- Brand storytelling
- Social strategy
04
Production & experience
Craft-led execution from first idea to final cut, live moment, or physical experience.
- End-to-end video
- Live experiences
- OOH · Print · Packaging
The Good Egg way · 03
Start with why.
Why are we doing this? Why does it matter? Why should the audience care?
We put intention, passion, people, and relevance at the center, then build the how, when, and where around a reason worth moving for.
Quality earns trust.
Relevance earns attention.
Strategy turns both into growth.
3×Emmy
winner
winner
Founder & principal talent · 04
Erin R.
McCahill
A strategic brand leader and award-winning storyteller with more than 20 years of experience making ambitious ideas move.
Erin’s work spans channel launches for National Geographic
and BBC America, transformations for Rosetta Stone, Envision,
and WUSA9, and high-impact campaigns including
#RealMatters, #CarpeFuturum, See Something,
Say Something, and Run. Hide. Fight.
Client perspective · 05
The work speaks for itself.
Clients say it better.
Erin has a rare gift for turning a complicated brief into a story people actually feel. Our relaunch campaign outperformed every benchmark we set — and the process was genuinely fun.
Twenty years of storytelling shows in every frame. She took our series from concept to delivery without a single missed deadline, and the footage still gives me chills.
Most agencies hand you a deck. Erin hands you momentum. Engagement on our channels doubled within a quarter of her omni-channel strategy — board members noticed.
Start a conversation · 06
Ready to get moving?
Bring the challenge. Good Egg will assemble the right thinking, talent, and craft around it.
Start a projectBased in
6309 West Halbert RoadBethesda, MD 20817